UTM Builder Tool
Create perfect tracking URLs for your marketing campaigns
Why Use UTM Parameters?
Accurate Tracking
UTM parameters help you track exactly where your website traffic is coming from in Google Analytics, giving you clear insights into which campaigns are performing best.
Campaign Optimization
By analyzing UTM-tagged URLs, you can identify which marketing channels, ads, and messages resonate most with your audience and optimize accordingly.
Detailed Reporting
UTM codes enable you to segment your traffic in Analytics reports, helping you measure ROI and make data-driven marketing decisions.
How to Build Perfect UTM Parameters
Start with Your Base URL
Enter the full URL of the page you want to link to (e.g., https://yourwebsite.com/product). This is the destination page where you'll track visitors.
Add Source and Medium
These are the only required fields. Source identifies where traffic comes from (e.g., google, newsletter). Medium specifies the marketing channel (e.g., cpc, email).
Include Campaign Details
Use campaign name to group related links (e.g., summer_sale). Add term for paid keywords and content to differentiate similar ads or links.
Generate & Use Your URL
Our tool automatically encodes your parameters and creates a clean tracking URL. Use this in your ads, emails, or social media posts.
UTM Builder FAQs
UTM (Urchin Tracking Module) parameters are tags you add to URLs to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They help you identify which campaigns are driving traffic to your website in Google Analytics.
UTM parameters provide detailed insights about your marketing campaigns. They help you track which sources, mediums, and campaigns are generating traffic and conversions, allowing you to measure ROI and optimize your marketing spend.
utm_source identifies where the traffic comes from (e.g., google, newsletter, facebook). utm_medium identifies the marketing medium (e.g., cpc for paid search, email for email campaigns, social for social media). Together they provide context about the traffic source.
Use consistent, descriptive names in lowercase with underscores instead of spaces (e.g., "summer_sale" not "Summer Sale"). Avoid special characters. Establish naming conventions for your team to maintain consistency in your analytics reports.
UTM parameters themselves don't directly affect SEO, but using them incorrectly can cause issues. Always use rel="nofollow" for UTM links in content to prevent search engines from following them. Also, excessive parameters can make URLs look spammy to users.